Innovation in Romanian Retail

OVERVIEW:
Auchan, one of the market leaders in retail, has introduced a revolutionary concept in Romania: the first store that enables customers to shop without scanning the products added to their basket or passing them through the checkout, whether it be self-service or assisted by employees.

This is made possible through a dedicated application developed by the Chinese company CloudPick, to which the customer must attach a valid bank card, and through a complex system of cameras and sensors.

CHALLENGE:
With the implementation of the new concept, Auchan faced the challenge of providing customers with a seamless, interactive, and easy-to-navigate experience. At the same time, the store wanted to promote specific products or brands, answer customer questions, and guide them to desired products.


SOLUTION:
To tackle these challenges, Auchan reached out to us for a solution. The approach involved integrating an assistant robot into the store's operations. Our robot was designed to welcome customers at the entrance with tailored messages and offer support throughout their shopping journey. It can respond to customer inquiries, direct them to specific sections or products, and help promote various brands or products in line with the store's marketing strategy.

IMPLEMENTATION:
The assistant robot was integrated into the store and programmed to adapt to Auchan's specific needs and requirements. Our implementation team worked closely with the IT department and sales teams to ensure seamless integration and to ensure that the robot operates efficiently and non-invasively within the store.

RESULTS:
The implementation of the assistant robot at Auchan has significantly improved the customer experience. Customers appreciated the prompt and personalized assistance offered by the robot, and their interaction with the store became more seamless and efficient. Additionally, the robot contributed to promoting products and brands in a non-invasive and interactive manner, supporting the store's sales strategy.

We are incredibly proud to have contributed to this innovative and out-of-the-box project. Being part of Auchan's journey toward revolutionizing the shopping experience has been a rewarding experience for us at Robot Industries. It's exciting to see how technology like our assistant robot can truly enhance customer interactions and streamline operations in retail environments. We look forward to continuing our collaboration and bringing more cutting-edge solutions to the retail industry.