Revolutionizing In-Store Marketing with RI Smart Service Robots

CLIENT OVERVIEW

The client, a renowned global beverage brand, sought to elevate its product promotion strategy in retail environments across Romania. Traditionally, the brand relied on conventional promotional tools to showcase its beverage portfolio in major retail chains such as Auchan, Kaufland, and Carrefour.

INITIAL SITUATION

Recognizing the need to modernize its promotional approach, the client faced challenges with traditional marketing methods that often struggled to captivate consumers and differentiate its brands in crowded retail spaces. The objective was to adopt a fresh, innovative solution capable of standing out and engaging shoppers more effectively.

RESULTS

The collaboration between the client and Robot Industries delivered notable results:

• Industry leadership: By adopting RI Smart Service Robots for in-store promotion, the client became the first company in Romania to pioneer this innovative approach. Embracing advanced robotics positioned the brand as an industry leader and set a new benchmark for retail brand engagement.
• Sustained success: Although specific performance metrics were not disclosed, the client’s satisfaction with the campaign results was demonstrated through the continuation of the partnership. Multi-year contracts, including 2022 and 2023, confirmed the effectiveness of RI Smart Service Robots in increasing brand visibility and customer engagement.
• Future outlook: Building on the success of previous campaigns, the client is preparing for future promotional initiatives. Leveraging insights gained from the robotic solution, the brand is well-positioned to further enhance in-store marketing strategies and capitalize on new opportunities within the evolving retail landscape.

In summary, through the solutions integrated by Robot Industries, Heineken benefited from a transformative product promotion strategy powered by RI Smart Service Robots. This innovative approach enhanced customer engagement, increased brand visibility, and delivered a differentiated in-store experience. As a result, Heineken strengthened its market presence and positioned itself at the forefront of modern, technology-driven retail marketing.